道源仙翁 x 灵信设计
服务内容茶包装设计、插画设计
服务时间2020

鹤鸣翠芽花茶,源自鹤鸣山核心产区,800 米高山云雾茶园间,山泉潺潺灌溉,全程有机培育,孕育出茶叶的本真滋味。

采撷环节更循严苛标准 —— 专选晴日午后,甄拣雪白晶莹、含苞未绽的花蕾,于花瓣舒展前火速收采,最大程度锁住鲜灵本味;再以非遗窨制工艺层层糅合,让茶香与花香浑然相融。干茶翠绿显毫,沸水冲泡后芽叶亭亭玉立,尽显雅致姿态。

茶汤入口是茶叶的鲜爽醇厚,回甘时漾起绵长花韵,六泡仍有余香,这份甘醇风味深受年轻群体青睐。为此我们打破原有克制内敛的设计语言,以丰富细腻为核心基调,打造全新升级包装。

包装保留经典长条形礼盒形制,正面贴纸采用创意插画设计:将茶树枝叶与茉莉花苞精妙融合,更添灵动丹顶鹤点缀其间,瞬间打破画面的单调沉寂;底色延续原款的浅调青绿,雅致底色与鲜活图案相映成趣,让整体视觉既具东方韵味,又不失年轻活力,完美呼应产品的生态本真与馥郁风味。

Heming Cuiya Scented Tea hails from the core production area of Heming Mountain. Nurtured in 800-meter high mountain mist tea gardens, it is irrigated by mountain spring water and organically cultivated, preserving the authentic flavor of the tea leaves.

The harvesting process follows stringent standards—only snow-white, crystal-clear flower buds yet to bloom are carefully selected on sunny afternoons, and picked swiftly before the petals unfurl, locking in the fresh and natural flavor to the fullest. Then, the intangible cultural heritage scenting technology is applied to blend the tea aroma and flower fragrance perfectly. The dried tea leaves are green and covered with fine hairs; once brewed with boiling water, the tea buds and leaves stand gracefully in the cup, presenting an elegant sight.

The tea liquor tastes fresh, mellow and rich at first sip, with lingering floral notes emerging in the aftertaste, retaining its fragrance even after six infusions. Loved by young consumers for its mellow flavor, we have abandoned the original restrained and understated design language, and adopted a core tone of richness and delicacy to create an upgraded packaging.

The classic elongated gift box shape is retained, with a creative illustration on the sticker on the front of the box. It ingeniously combines tea tree leaves and jasmine buds, and is adorned with vivid red-crowned cranes, breaking the monotony and silence of the design in an instant. The soft light green base color from the original product is maintained, making the elegant background and vivid patterns complement each other. The overall visual effect not only exudes oriental charm but also retains youthful vitality, perfectly echoing the product's eco-friendly authenticity and rich flavor.



茶包1_0074

茶包3

jimeng-2026-03-13-3407-一名穿着素雅服装的亚洲女性手里托着这个包装,高清摄影风格,4K画质,简洁背景

茶包4

茶包6_0074

茶包7_0074

快照2

茶包1_0075