智圈是服务保护高科技企业的产权和专利的公司，由于之前在行业内没有清晰的企业定位和专业的品牌设计呈现，公司在行业内没有竟争力。2020年智圈携手灵信设计针对主品牌进行升级，灵信设计团队对市场人群进行问卷调查，发现大部分客户在寻求专利保护时关注两个重点：1.让知识产权保护有效，2.让知识产权注册成功。灵信设计从保护这个维度切入进行品牌总体包装。智圈这个名称含有智慧保护圈之意，专利和产权是智慧的结晶，由此将产权，智慧，保护圈链接在一起。

品牌是一种联想，当图形与品牌名都在诠释同一个含义加上Slogan:“您的智慧保护圈”的强化，从图形到名称加上slogan三者都在传达：智圈是知识产权的保护者。

图形的创意由一个圆圈加上两个半圆，两个半圆合起来就是保护，打开是企业面向全球业务的愿景，即可以表达产权行业的重点，又可以传达出针对客户的内心需求，同时直观简洁，识别性强，品牌总体风格稳中有活力，更能表达出智圈品牌文化与创始人的个性。

此方案升级完成，得到客户与市场的肯定，智圈在短时间内发展迅速。

Zhiquan is a company that provides services for protecting the intellectual property and patents of high-tech enterprises. Due to the lack of a clear corporate positioning and professional brand design in the industry, the company previously lacked competitiveness. In 2020, Zhiquan partnered with LINKING Design to upgrade its main brand. The Lingxin Design team conducted market surveys and found that most clients focus on two key aspects when seeking patent protection: 1. Ensuring effective intellectual property protection, and 2. Achieving successful intellectual property registration. Lingxin Design approached the brand overall packaging from the perspective of protection.

The name "Zhiquan" conveys the meaning of a "circle of wise protection," emphasizing that patents and intellectual property are the fruits of wisdom. This links the concepts of property, wisdom, and protection together.

Branding is about associations, and when the graphic, brand name, and slogan—"Your Circle of Wisdom Protection"—all convey the same meaning, it reinforces that Zhiquan is the protector of intellectual property.

The graphic concept features a circle with two semi-circles. When combined, the two semi-circles symbolize protection, while opened, they represent the company’s vision for global business. This design effectively expresses the focus of the intellectual property industry and addresses the internal needs of clients, all while being intuitive, straightforward, and easily recognizable. The overall brand style strikes a balance between stability and vitality, better reflecting Zhiquan’s brand culture and the founder’s personality.

This upgraded branding plan received positive feedback from clients and the market, and Zhiquan experienced rapid growth in a short period of time.