深圳珠宝企业 A&S 日进斗金凭借高品质产品成为网红品牌，销量可观却陷入品牌困境：品牌框架缺失、认知模糊，原有名称无法传递主理人愿景与产品价值，视觉表达混乱且缺乏差异化，难以承载国际化发展目标，也无法将流量沉淀为品牌力。

灵信设计聚焦核心痛点，洞察珠宝消费从 “材质价值” 转向 “情感赋能” 的趋势，确立 “时尚、潮流、简约、高级感” 设计基调与 “自信、悦己、真实、优雅” 价值内核。命名上采用 “情感共鸣型” 策略，打造 “BEREAL 彼悦” 品牌名，兼顾国际化传播与用户情感连接；视觉上构建红金黑品牌色系，以简约现代风格强化 “真实之美” 主张。

最终，品牌实现从 “销售产品” 到 “唤醒自信” 的战略转型，成功从 “网红品牌” 升级为 “心灵伙伴”，筑牢品牌根基，为国际化长期发展注入持久生命力。

A&S Rijin Doujin, a Shenzhen-based jewelry enterprise, became a viral brand with its high-quality products and impressive sales. However, it faced significant brand challenges: lack of a brand framework, vague brand recognition, an original name that failed to convey the founder’s vision and product value, chaotic visual expression without differentiation. These issues made it impossible to support its international development goals or convert traffic into brand equity.

Lingxin Design addressed the core pain points by recognizing the shift in jewelry consumption from "material value" to "emotional empowerment". We established a design tone of "fashionable, trendy, minimalist, and luxurious" and four core values: "confidence, self-pleasure, authenticity, and elegance". For naming, we adopted an "emotional resonance" strategy, creating the brand name "BEREAL Biyue" – a choice that balances international communicability and emotional connection with users. Visually, we built a brand color palette of red, gold, and black, using a minimalist and modern style to emphasize the brand proposition of "true beauty".

Ultimately, the brand achieved a strategic transformation from "selling products" to "awakening confidence", successfully evolving from a "viral brand" to a "spiritual companion". This laid a solid brand foundation and injected lasting vitality into its long-term international development.