华润置地有限公司(简称:华润置地，股票代码:01109.HK)是华润(集团)有限公司旗下负责城市建设运营的核心业务单元之一，基于“城市投资开发运营商”的战略定位，为加快构建行业新发展模式，更好地满足人民群众对美好生活的需要，华润置地立足“政府所需”，发挥“企业所能”，以核心城市重大项目为载体，有机整合多元赛道资源禀赋和专业能力，在片区规划、城市更新、产业整合、空间运营等全周期、多领域积极开展探索实践，我们为华润置地设计了一套营销视觉VI手册，从集团的定位以及发展角度展开全面VI手册制定。

China Resources Land Limited (abbreviated as: China Resources Land, stock code: 01109.HK) is one of the core business units of China Resources (Group) Co., Ltd. responsible for urban construction and operation. Based on the strategic positioning of "urban investment, development and operation operator", in order to accelerate the construction of a new development model in the industry and better meet the people's needs for a better life, China Resources Land is based on "government needs" and gives full play to "enterprise capabilities". With major projects in core cities as the carrier, it organically integrates diversified track resource endowments and professional capabilities, and actively conducts exploration and practice in the whole cycle and multiple fields such as district planning, urban renewal, industrial integration, and space operation. We have designed a marketing visual VI manual for China Resources Land, and carried out comprehensive VI manual formulation from the perspective of the group's positioning and development.