TobenONE创立于2016年，一家致力于提供专业办公连接解决方案的科技创新公司，旗下专业连接拓展设备品牌TobenONE（拓易本），以其自主研创生产的多功能、全接口拓展适配器（多功能拓展坞）畅销北美市场，是海外消费者家用小型办公连接方案的首选品牌商。随着品牌发展时间越久，品牌名称在读音上无法正确解读，让传播受限，在总体品牌传达上也不能突出品牌的核心价值，呈现出山寨品牌的印象，品牌发展已形成卡点，上不去传不开，针对品牌整体的焕新是当下急需做的事，为此灵信设计针对TobenONE进行全方位梳理与设计，打造出更利于品牌发展的策略，为品牌解决读音问题，以及品牌完整的白皮书和品牌故事，针对营销市场建立起品牌宣传与符号。

TobenONE, established in 2016, is a technology innovation company dedicated to providing professional office connectivity solutions. Its brand, TobenONE , offers multifunctional, fully interfaced expansion adapters (multi-functional docks) that are bestsellers in the North American market, making it the preferred brand for home office connectivity solutions among overseas consumers.

As the brand has evolved, challenges have arisen regarding the pronunciation and interpretation of its name, limiting its visibility and hindering effective communication of its core values. This has led to a perception of the brand as a knockoff, creating a developmental bottleneck. To address these issues, comprehensive rebranding is urgently needed.

In response, Linking Design has conducted an in-depth analysis and redesign of TobenONE, creating strategies that facilitate brand growth. This includes resolving pronunciation issues, developing a complete brand white paper and story, and establishing a marketing framework to enhance brand promotion and symbolism.