DYNAMIC ROOTS深根少年是芝麻体育旗下品牌，在运动+学习的模式上深入研究，用西方成熟的运动理念结合中国文化教育方式相结合，2023年灵信设计为此品牌进行从0开始的品牌建设与包装，从品牌命名到精神理念、品牌白皮书的建立让品牌更加系统化和完整性，灵信设计以镜像为灵感，倡导向下扎根越深，才能向上成长越高，尊重小孩的运动需要，每个人都是独立而有差异的个体，让小孩自发形成驱动力，让进步一点点进行，我们为此品牌重新定义运动场所：为自信升学的能量站，通过科学的运动课程，让小孩运动变得不再困难，因运动而带来更好的学习，助力升学更轻松。

DYNAMIC ROOTS is a brand under Sesame Sports that delves deeply into the model of integrating sports and learning. By combining mature Western sports concepts with Chinese educational practices, in 2023, Lingxin Design undertook comprehensive brand development and packaging from the ground up. This process included brand naming, the establishment of core values, and the creation of a brand white paper, resulting in a more systematic and cohesive brand identity.

Inspired by the concept of reflection, Lingxin Design advocates that the deeper the roots go, the higher the growth can reach. We respect children's need for movement, recognizing each child as an independent and unique individual. Our approach encourages children to develop intrinsic motivation, allowing progress to happen gradually. We redefine the sports environment for this brand as an energy hub for confident advancement in education. Through scientifically designed sports programs, we aim to make physical activity easier for children, leading to improved learning outcomes and facilitating a smoother educational journey.