康缘药业(股票代码：600557)旗下产品：桂枝茯苓胶囊，是针对女性妇科疾病的传承经典中成用药，因妇科是内显的，在产品宣传中，难以直观表达这种内显病症，灵信设计通过了解产品特点以及受众人群进行IP打造，通过分析最终使用火烈鸟的IP与产品结合。

火烈鸟从名称上解读是火热有温度的，这一特点与桂枝茯苓胶囊的产品特性非常吻合，桂枝茯苓胶囊在同类产品中因热调理的特征带来很好的疗效，火烈鸟具有强烈的女性特征，使产品与消费者产生情感共鸣，火烈鸟就是子宫的象征是关爱女性的代表，从名称到样貌都与女性有深入的关联，我们用创意帮助产品可以更高效传播，好应用也形成记忆，让产品更具有故事性和联想性从而带来影响力。

Kangyuan Pharmaceutical (stock code: 600557) offers the product Guizhi Fuling Capsules, a classic traditional Chinese medicine targeting women's gynecological disorders. Due to the inherent nature of gynecological issues, it is challenging to express these internal conditions visually in product promotion. Lingxin Design has developed an IP strategy by understanding the product characteristics and the target audience, ultimately analyzing the integration of the Flamingo IP with the product.

The name "Flamingo" conveys a sense of warmth and vitality, which aligns well with the product characteristics of Guizhi Fuling Capsules. This product stands out among its peers for its effective thermal regulation features. The Flamingo embodies strong feminine traits, creating an emotional resonance between the product and consumers. Symbolizing the uterus, the Flamingo represents care for women, with its name and appearance deeply connected to femininity. Our creative approach enhances the product's communicative effectiveness, fostering memorable applications and enriching the product’s narrative, thereby increasing its influence.